NEW DELHI: Union Minister for Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles, Shri Piyush Goyal recently called for the integration of One District One Product (ODOP) initiative with Open Network for Digital Commerce (ONDC). The Minister said that ONDC would help in further expanding the frontiers of ODOP by bringing buyers and sellers together on a democratic platform. He was delivering his address after unveiling the unabridged ODOP Gift Catalog containing 300 plus products and ODOP Storefront on GeM in New Delhi.

Terming ODOP as an earnest effort to highlight the tremendous potential that the rich culture and tradition that India has to offer, Shri Goyal said that India's districts and villages are home to crores of talented weavers, artisans and craftsmen.

The Minister observed that for many decades, the fruits of development were asymmetric and confined to some regions. He underscored that there has been a fundamental shift in thinking of the government in the last 8 years and said that ODOP is aligned with this vision of taking prosperity to each and every part of the Country.

Quoting the Prime Minister, Shri Narendra Modi, 

Shri Goyal said that 'each district of our country has a potential equal to that of one Country. We need to understand this power and channelize this potential'.