New Delhi - The Agricultural & Processed Food Products Export Development Authority (APEDA) has the mandate to promote export of millets. APEDA provides assistance to registered exporters of millets under Agriculture & Processed Food Export Promotion Scheme of APEDA. The assistance is provided under various components of the schemes viz. Infrastructure Development, Quality Development and Market Development.

The Government has been working to leverage partnerships with start-ups, academic & research institutions, Indian missions, processors, retailers and exporters to promote Indian millets in the global markets. An Export Promotion Forum (EPF) dedicated to promoting millets in the international market has been established. The EPF provides a platform for stakeholders to collaborate, share knowledge, and explore opportunities in the global millet market. APEDA is also actively engaged in capacity building, awareness creation and knowledge sharing amongst international stakeholders by organizing virtual Buyer Seller Meets (BSMs), capacity building programs, collaborating with state millet mission programs, conducting FPO meets etc.

A separate millet-specific web portal has been developed containing information about millets, their health benefits, production and export statistics, millet exporter’s directory etc. APEDA has also organized a comprehensive global marketing campaign showcasing India’s potential and accordingly E-catalogues of 30 importing countries and 21 millet producing states have been released.

A Virtual trade fair (VTF) for millets has been developed and made available for exporters and importers from across the globe providing a single platform to interact and negotiate business deals. VTF is operational for 24X7, 365 days.

APEDA has also organized  participation in international trade fairs like BIOFACH - Germany, Gulfood - Dubai , Natural Products Expo West - USA , International Food and Drink (IFE) and BSM - UK , SIAL Food - Canada, Seoul Food & Hotel – South Korea etc. facilitating exporters to present and promote their millet products in global markets. APEDA is also associating with Indian Missions in importing countries to promote millets and value-added products.