LUCKNOW : Uttar Pradesh is preparing to scale up its excise economy with an export-oriented policy framework and a sharply higher revenue target of Rs 68,000 crore for the next financial year, as the state looks to transform its liquor sector into a stronger manufacturing and investment-driven industry.

Excise Minister Shri Nitin Agarwal said the upcoming excise policy will focus on building global brands from Uttar Pradesh, rationalising licensing norms and attracting fresh investment, while strengthening enforcement to curb illegal liquor.

“The next excise policy will be export-oriented. Our focus is to build the brand of Uttar Pradesh so that liquor produced here captures a larger share of both domestic and international markets. A few brands from UP have gone global, but their footprint is still very limited,” Agarwal was quoted as saying recently.

For the current financial year 2025-26, Uttar Pradesh’s excise revenue target was Rs 63,000 crore. Agarwal said collections had crossed Rs 41,000 crore by December, suggesting the state is on course to meet the annual goal.