AHMEDABAD : Boxes of Kesar and Alphonso mangoes arriving from Gujarat to London Heathrow Airport fill the cargo area with their aroma, symbolising pride for many Indians, said importer Digvijaysinh Gohil, who travels annually to Gujarat to oversee purchases.

He added, “For the Gujaratis and Indians living in London, Leicester, and Birmingham, this is not just a fruit, it is a tangible memory of their homeland. People are willing to buy them regardless of the price. Now, even European consumers have developed a taste for Indian mangoes.” Gohil highlighted that while numerous mango . . .